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Graveside Service

Kerhonkson Synagogue Cemetery
Thursday July 27th, 2017

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Florence "Flo" Steinberg

Florence Rae “Flo” Steinberg died July 23, 2017, in New York City. Born March 17, 1939, she was an American publisher of one of the first independent comic books, the underground/alternative comics hybrid Big Apple Comix, in 1975. Additionally, as the secretary for Marvel Comics editor Stan Lee and the fledgling company's receptionist and fan liaison during the 1960s Silver Age of Comic Books, she was a key participant of and witness to Marvel's expansion from a two-person staff to a pop culture conglomerate. Steinberg appeared in fictionalized form in Marvel Comics, spoke at comic book conventions and was the subject of a magazine profile and several interviews. Steinberg was born in Boston, Massachusetts, to Harry and Sally Steinberg. She was raised in the Dorchester and Mattapan neighborhoods of Boston. There she attended Roxbury Memorial High School for Girls, serving a term as president of the student council. She majored in history at the University of Massachusetts Amherst, where she was a sister of Sigma Delta Tau sorority, and received her B.A. in 1960. Afterward, while working as a service representative for the New England Telephone Company in Boston, she was a volunteer on Ted Kennedy's first U.S. Senatorial campaign. After moving to New York City in 1963, she additionally worked “in a minor way” for Robert F. Kennedy's Senate bid. After her time at Marvel Comics, she worked as a proofreader for the American Petroleum Institute for a while, spent a year in San Francisco, where she became part of the underground comics community, and then went back to New York City to become an editor/proofreader for Arts Magazine. In the 1990s she was asked to come back to Marvel as a proofreader, a job she held on a part-time basis for the rest of her life. Flo is survived by several cousins, many loving friends and her cherished godson, Alexander Spurlock Trimpe. She was predeceased by her parents and a sister, Ruthie. Graveside services for Flo were held on Thursday, July 27, at the Kerhonkson Synagogue Cemetery, with “Reb Sally” Shore-Wittenberg officiating. Funeral arrangements were made by H.B. Humiston Funeral Home of Kerhonkson.

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A candle was lit in memory of Florence "Flo" Steinberg

Bruce York Jul 26 2018 12:00 AM

It is with profound sadness that I learned of the passing of dear Flo, who I always knew as a kind, sweet, caring and marvelous person. I had the privilege of meeting her when she lived briefly in San Francisco, in 1971 and 1972. I had moved there from Florida around the same time, and was living with my sister Carole, who was introduced to Flo by Flo's boyfriend at the time, Paul. She became close friends with my sister who had just moved to San Francisco from New York, and of course, had the New York connection in common. She was a dear friend to both of us over the years. My sister knew several comic book artists, and there was that bond as well. I always visited Flo on my visits to New York in the 70s and 80s. I hadn't seen her in years. Sadly, my sister Carole passed six years ago, and Flo called me a couple of times to see how I was doing, and to send her love, care and compassion. What a great lady! It was by sheer coincidence that I learned of Flo's passing. I just got back from Seattle and an Alaska cruise a few days ago. In Seattle, I visited one museum, the Museum of Pop Culture, fascinating. There was a Marvel Comics exhibit that just opened, and in the exhibit was a plaque in tribute to "Fabulous Flo Steinberg", and a description of her work and connection to Marvel. The last line said she passed in 2017. I had no idea!! I do have a picture of the plaque/poster if anyone would like; I can e-mail it. This was on July 22, and I realized it was one day short of her Yahrzeit. In the Jewish religion, the anniversary of the death is remembered and prayers are said, as well as a candle being lit. So, I light this candle in remembrance of a dear lady and a dear friend, beloved by a lot of people.

Bruce York Jul 26 2018 12:00 AM

I will provide my email (private posting, visible to you only, I believe), and if you write to me, I'll send you some contact info for Flo's family.

Linda Fite Sep 19 2017 12:00 AM

Second attempt to do that!

Linda Fite Sep 19 2017 12:00 AM

Extremely saddened to hear of Flo's passing. My wife and I send heartfelt condolences to the family. My wife and I are old friends of Flo's...We know her since 1983. We would like to plant trees in her memory ( through the Arbor Foundation)...but don't have ANY contact info to send the remembrance card to. Would greatly appreciate it if someone could contact us with that info.
Richard Ovaduke

Richard Ovaduke Sep 7 2017 12:00 AM